Prof. Dr. Pelin Hürmeriç is a scholar and academic leader at Yeditepe University’s Faculty of Communication. Serving as Professor since 2020, she also holds key administrative roles—including Dean and Head of the Department of Public Relations & Publicity—reflecting her extensive commitment to education and governance. Her academic journey began with a B.A. in Public Relations and Promotion from Marmara University (2000), followed by an M.A. at Yeditepe (2004), and culminating in a Ph.D. in the same field from Marmara in 2009; her dissertation explored the impact of social marketing and sponsorship. A prolific author, she has co-edited and contributed to several influential books—including titles such as Women in PR History and Protest Public Relations—and published peer-reviewed articles in top-tier journals like Global Media Journal Turkish Edition. Her research interests span corporate communication, integrated marketing communications, PR history, sustainability, and media studies. Beyond her scholarly work, she frequently appears on national media (e.g. Habertürk and Bloomberg HT) to discuss trends in communication education and media professionalism yeditepe.edu.tr. Combining strategic academic vision with practical engagement, Prof. Hürmeriç plays a pivotal role in shaping future communicators in Turkey.